Vega Auto ‘Pehnoge to Bachoge’ campaign that demands helmets be worn

Vega Auto, India’s no.1 road safety brand, launched the ‘Pehnoge to Bachoge’ campaign. It is a nationwide public safety awareness campaign aimed at eradicating the dangerous practice of carrying helmets instead of wearing them. The initiative is driven by a simple yet alarming truth: millions of Indian riders now own helmets only to avoid fines, not to protect their lives. The campaign’s clear goal is to shift the nation from ownership to actual usage and make wearing a helmet non-negotiable on every ride.

India records over 4,00,000 road fatalities every year, with more than 55,000 two-wheeler riders losing their lives simply because their helmets were not on their heads but hanging from handlebars or arms. Vega Auto’s new campaign brings this harsh reality to life through a hard-hitting 60-second film set amid everyday Mumbai traffic. The film captures relatable moments featuring a father riding with his family, a young professional hurrying to work, and a college student on her scooty — all treating their helmets as accessories rather than essential safety gear. It culminates in a sudden, hauntingly silent crash, followed by the visual of a lone helmet spinning helplessly in the air. The closing message is unambiguous and urgent: “Wearing a helmet saves lives. Carrying one doesn’t.” #WearItDontCarryIt

Dilip Chandak, Chairman, Vega Auto, said, “Every year we sell lakhs of world-class helmets, yet we see the same heartbreaking sight on our roads where helmets dangle from handlebars, arms, or are used as footrests while heads remain unprotected. At Vega Auto, we celebrate when someone chooses Vega, but our job isn’t done until that helmet is worn on every journey. The statistics are heartbreaking because the solution already exists in millions of homes. Pehnoge toh Bachoge is our commitment to shift the nation from helmet ownership to helmet usage, from evading fines to embracing life. Let’s turn every helmet into the protection it was designed to be.”

Vega Auto invites every rider, influencer, policymaker, and citizen to join the movement and make “Pehnoge Toh Bachoge” the new riding mantra of India. The campaign, carrying the hashtag #WearItDontCarryIt, will go live from the 1st of December 2025 onwards.

Campaign Link: https://www.instagram.com/reel/DTj4y-bj7sX/?igsh=MWxzeHl2b3NyamE1YQ==